The 'Get the Trolls Out' project

This website is part of a project and campaign to combat discrimination and intolerance based on religious grounds in Europe. Led by the Media Diversity Institute (MDI) with the support of 6 partners spread throughout Europe (see partner’s section) the campaign will harness the power of social media to disseminate innovative media outputs and generate dialogue in order to deliver a powerful counter-narrative against diverse forms of hate speech, including antisemitism, Islamophobia, anti-Christian sentiment, and associated attempts to turn public opinion against migrants and asylum-seekers (see the anti-religious hatred section for further information).

 

Project objectives

  • Reducing and degrading hate speech, discrimination and intolerance based on religious grounds in the European media space.
  • Empowering civil society organizations across Europe to identify and highlight intolerance and xenophobia targeting religious groups including Jewish, Muslim, and Christian communities.
  • Challenging stereotypes, debunking extremist mythology and shaping public opinion by developing inclusive content and leveraging traditional and new media platforms.
  • Consolidating and extending the network of human rights defenders and young activists committed to stemming the rise of intolerance and discrimination in Europe.

 Key activities

  • Media monitoring:  the basis of the campaign will be monitoring of anti-religious speech and discourse by public and other figures in traditional and new media. Reports will be produced and summarized in monthly video digests.
  • Complaints: when the project’s monitoring efforts detect anti-religious speech and discourse in the media, project partners will expose and counter them using the most appropriate mechanisms, such as articles, videos, blog posts, letters to and meetings with editors and heads of policy, as well as reporting hate speech to social media platforms.
  • Video production: videos will be produced and shared on social media to rigorously debunk anti-religious stereotypes and give voice to personal testimonies and experiences, contributing to a wider awareness and understanding of hate speech and its impact.
  • Social media campaign: this website and its associated social media platforms are the key component of the campaign, and will be used to disseminate media and other campaign products and launch discussion about combating anti-religious hate.
  • Memes: the immediacy and irony of memes will be used to counter hateful messages which have continued to plague this medium.