On 17th December, Francophone Belgian website 7sur7 reported that Toblerone chocolate received its halal certification in April 2018. The article’s sensationalist title – “What you probably did not know about Toblerone” – implies that the owner of the brand, the US food group Mondelez, is involved in a secret conspiracy to please Muslim buyers to the detriment of others. Although Toblerone’s recipe had not actually changed, the article maintains this accusatory tone by using words that imply conspiracy, like “in all discretion” and “did not want to reveal”.
The front cover of the latest issue of Paris Match, a leading news and entertainment weekly, used a photo of Hervé Lalin, known as “Hervé Ryssen”, to represent the gilets jaunes protests sweeping across France. A self-described ‘racist’ and ‘anti-Semite’, Ryssens is a convicted criminal and member of National Republican Movement – an extreme-right party that split from Marine Le Pen’s National Front in 1999. Shockingly, Paris Match does not identify him as such.