In the second video of three discussing media monitoring, Dr. Verica Rupar, Associate Professor at the School of Communication Studies, Auckland University, talks about self-monitoring of the media. Dr. Rupar sees self-monitoring initiatives as vital, as they allow news agencies to work better. In this sense, self-monitoring is equally important to outside, independent media monitoring. Self-monitoring includes reacting on audience comments, such as through letter to the editor and social media reactions, and then formulating a response.
This video is the first of three in a series where we talked to Dr. Verica Rupar, Associate Professor at the School of Communication Studies, Auckland University. In this instalment, we discuss the question; does media monitoring matter? Dr. Rupar explains that as global citizens we spend an average of 15 full years consuming media, meaning that monitoring this big element in our lives is essential. With each media organisation having its own set of internal policies and sets of norms, media monitoring offers accountability.
This video takes common claims used against a minority group such as "Jews run the world” and questions what would happen if we discussed other groups in the same manner. For instance, this vodeo asks why Austrians don’t suffer the same accusations of holding power in the world, given how ever-present the Habsburg royal family is.