Tuesday, 14 August 2018 09:25

Does media monitoring matter?

This video is the first of three in a series where we talked to Dr. Verica Rupar, Associate Professor at the School of Communication Studies, Auckland University. In this instalment, we discuss the question; does media monitoring matter? Dr. Rupar explains that as global citizens we spend an average of 15 full years consuming media, meaning that monitoring this big element in our lives is essential. With each media organisation having its own set of internal policies and sets of norms, media monitoring offers accountability. 


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