Tuesday, 14 August 2018 10:47

What is self-monitoring of the media?

In the second video of three discussing media monitoring, Dr. Verica Rupar, Associate Professor at the School of Communication Studies, Auckland University, talks about self-monitoring of the media. Dr. Rupar sees self-monitoring initiatives as vital, as they allow news agencies to work better. In this sense, self-monitoring is equally important to outside, independent media monitoring. Self-monitoring includes reacting on audience comments, such as through letter to the editor and social media reactions, and then formulating a response. 

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